Marketing

DFS marketing

College athletics bars more advertising, continues to distance itself from daily fantasy

Broadcasters won't air DFS ads during college football playoffs or March Madness  More

DFS advertising

FanDuel CEO: Maybe we went overboard with all those ads

Expect fewer commercials going forward  More

DFS industry

NCAA cancels meeting with DraftKings and FanDuel, bars advertising

DFS sites won't be allowed to advertise during NCAA basketball tournaments.  More

DFS international

Ahead of UK launch, DraftKings announces deal with NFL’s International Series

The deal is DraftKings' second this week with an NFL-related property.  More

NFL

Report: DraftKings agrees to partnership deal with NFL Players Association

The NFL remains neutral on daily fantasy, but reported deal would put current players in DraftKings ads.  More

DFS marketing

Draft Ops stays aggressive in pursuit of partnerships, casual daily fantasy players

Draft Ops signs partnership with Verizon Center, launches charity contest with Rich Eisen.  More

DFS industry

DraftKings aims to go live in UK in October; will ‘absolutely’ offer pooled liquidity

DraftKings CEO Jason Robins gives details on UK expansion and announces eSports offering among other topics.  More

DFS & TV

Tuned in: How the NFL and other leagues are among the biggest winners in DFS boom

Study shows fantasy sports a significant driver of NFL television ratings.  More

Daily Fantasy industry

New TV advertising campaign revealed for DraftKings as spending blitz continues

New DraftKings ads featuring Edward Norton to be rolled out during NFL season as company fights for industry leadership position.  More

DFS news roundup

DraftKings secures spot in Wrigley Field; DraftOps signs second NHL franchise

DraftKings continues its pursuit of high-profile venues, adding Wrigley Field to its list, while newcomer DraftOps gets a West Coast asset in the NHL's Ducks.   More